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Mapping the Obstacles Ahead for Harley-Davidson


In this Market Foolery segment, host Chris Hill and Motley Fool Funds' Bill Barker discuss the future of America's iconic motorcycle company -- and it doesn't look strong. As the recent analyst report notes, millennials just aren't as into motorcycles as boomers and Gen Xers were, and the Harley-Davidson (NYSE: HOG) brand has less cachet with them. The report predicted years of shrinking sales ahead, but unlike Chris, Bill isn't surprised that HOG shares only wobbled.

A full transcript follows the video.

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Source: Fool.com

Harley-Davidson Inc. Stock

€22.62
0.580%
Harley-Davidson Inc. gained 0.580% compared to yesterday.
Based on 6 Buy predictions and 6 Sell predictions the sentiment towards Harley-Davidson Inc. is rather balanced.
This results in a negative potential of -20.42% based on a current price of 22.62 € and a target price of 18 € for the stock.
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