Luxury EV Start-Up Lucid Motors Unveils Details of Retail Locations Rollout
Taking a page out of the Tesla (NASDAQ: TSLA) playbook, Lucid Motors plans on offering its luxury electric vehicle (EV), the Lucid Air, through a direct-to-consumer model. Today, the company provided insight into the initial stages of this plan for North America: By the end of 2021, Lucid Motors intends to open 20 retail locations, otherwise known as Lucid Studios, and Service Centers. While the company did not identify the sites of all 20 locations, it did reveal that, of the first Lucid Studios to appear, five will be in California, two in Florida, and one each in New York and Virginia.
Speaking to the innovative approach of acquainting customers with its brand, Peter Rawlinson, CEO and CTO of the company, said that "Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle."
Image source: Lucid Motors.
Source Fool.com
