Lucid Motors Tops 10,000 Reservations, Accelerates Manufacturing Plan Thanks to Strong Demand
The marketing blitz seems to be working. Over the past several months after announcing that it will merge with special purpose acquisition company (SPAC) Churchill Capital IV (NYSE: CCIV), electric vehicle (EV) start-up Lucid Motors has been opening more studios around the U.S. while also ramping up advertising campaigns to raise brand awareness. Lucid even cleverly bought an ad spot during Elon Musk's appearance on Saturday Night Live last month, knowing that the Tesla CEO would attract a receptive audience.
Lucid is heading in the final stretch before both entering production as well as closing its de-SPAC transaction with Churchill Capital IV. The company has now added over 2,500 reservations in four months.
Image source: Lucid Motors.
Source Fool.com
