Lowe's Gets in the Game with NFL Merchandise Deal
Lowe's (NYSE: LOW) has never been a chain filled with merchandise carrying intellectual property (IP). The national retailer sells lots of name brands, but its marketing has largely been built around its expansive selection of home improvement items.
Consumers don't visit a Lowe's to get drywall, two-by-fours, or even appliances stamped with their favorite cartoon characters, superheroes, or TV personalities. You can buy a Weber grill or Craftsman tools, but neither will have a tie-in to any sort of IP.
That's going to change in a major way this year as the retailer has made an expansive agreement with the National Football League (NFL). Lowe's will offer more than 10,000 licensed NFL-branded merchandise items on its website and will launch an "online video 'homegating' series that will inspire fans as they prepare for the NFL season," according to a press release.
Source Fool.com
