"Loki" Is Breaking Records for Disney+: Here's Why It Matters
Anticipation was high for the debut of Marvel Studios' Loki on Walt Disney's (NYSE: DIS) Disney+, and the god of mischief didn't disappoint. During the second quarter, Loki was the most-watched premiere on Reelgood, with 10.5% of its 2 million users viewing the first episode during its opening weekend. That was more than double the share of viewership earned by other top shows that were released during the second quarter.
Loki also received a higher share of opening weekend viewership than Marvel's WandaVision, which achieved a 9.5% share in January, or The Falcon and the Winter Soldier, which garnered a 6% share in March.
Image source: Reelgood.
Source Fool.com
