JetBlue Is Reducing Basic Economy Fares
JetBlue Airways (NASDAQ: JBLU) is making big adjustments to its pricing strategy. The company announced Tuesday that it is slashing its basic economy fares and introducing a new restriction.
The carrier is making changes not only because of the severe drop in demand it has faced during the coronavirus pandemic, which has gutted the travel industry. It is also doing so to become more competitive with ultra-low-cost rivals, which were becoming a major force on many routes even before the outbreak .
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Source Fool.com
