J.Jill Reports Q2 Sales of $154 Million
J.Jill(NYSE:JILL) reported its results for the second quarter of the fiscal year. Results for the second quarter of fiscal 2025, reported on September 3, 2025, included net sales of $154 million (down 0.8% compared to the same period in fiscal year 2024), adjusted EBITDA of $25.6 million, and free cash flow generation of $17 million. Management executed significant inventory clearance and operational investment despite facing increased supply chain pressures, and provided adjusted EBITDA guidance of $18 million to $22 million for the third quarter, reflecting continued tariff headwinds and cautious promotional expectations. The following insights detail key strategic initiatives, risk factors, and capital allocation progress impacting the long-term outlook.
The company rolled out ship-from-store fulfillment capabilities chainwide, completing its first major omnichannel (retail and direct-to-consumer) system implementation following its Order Management System (OMS) upgrade, which will help optimize inventory utilization and meet previously unfillable demand. End-of-quarter store count reached 247, with guidance reaffirmed for 1–5 net new openings this fiscal year and a longer-term target of 50 store openings by the end of 2029.
Faster-than-expected technology and capability deployment signal improved execution, positioning J.Jill to unlock operational efficiencies and support scalable sales growth across retail and digital platforms.
Source Fool.com
