Is the Hero8 Black the Camera GoPro Has Been Waiting For?
You can forgive GoPro (NASDAQ: GPRO) CEO Nick Woodman if he sounded a tad exuberant over how his company's new Hero8 Black action camera performed over the Thanksgiving weekend. "We planned for a big Black Friday and Cyber Monday," Woodman said in a statement, "and according to the sell-through data ... we crushed it."
Considering that GoPro hasn't had much to cheer about over the past few years, a lot is riding on the Hero8 Black not just being a hit, but an overwhelming success.
Since much of GoPro's performance since its 2014 IPO seems more like footage from one of its cameras strapped to the helmet of a downhill skier, the Black Friday and Cyber Monday sales results could mean the new Hero8 is the camera GoPro needs to survive.
Source Fool.com