Is This the Best Athletic Stock on the Market?
In every industry dominated by a small number of giants, there's an opportunity to seek a niche audience and create a strong business.
Skechers (NYSE: SKX) has been carving out such a niche, offering quality products that resonate with the idea of being uncool to be cool. The company proudly noted in its most recent quarterly report that its "chunky fashion footwear" had been seen on runways in New York and European fashion centers.
The company is an outsider making its way to the top, and it just might be a good bet for a powerhouse athletic company to put in your portfolio.
Source Fool.com
