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Is Nike a Buy?


Nike's (NYSE: NKE) share price still remains 10% below January and early February's low-$100 range even after sharply recovering from the coronavirus market crash that caused the stock to plummet to late March's low-$60 level. Granted, it is hard to push out this noise, but long-term investors need to concentrate on the company's fundamentals to determine if Nike is a worthwhile investment.

When people think about Nike's products, undoubtedly, its sneakers are the first thing that comes to their minds. Excluding the Converse brand, sneakers comprise 62% of fiscal 2019's revenue. But you shouldn't forget about its apparel, which is 30% of its revenue.

Clearly, the world's largest seller of athletic sneakers and apparel has been doing well and possesses some competitive advantages. Is this enough to make the shares a buy?

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Source Fool.com

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