Is Netflix Ripping a Page Out of Spotify's Playbook?
I don't know if you've noticed, but streaming video giant Netflix (NASDAQ: NFLX) published podcasts to complement its original content for most of 2019. The company has been oddly quiet about this effort, to the point that it took me eight months to notice. Should we Netflix investors pay more attention to its podcast series, now that fellow media-streaming expert Spotify (NYSE: SPOT) has proved the business value of these audio shows?
Every month, Netflix sends out an email to journalists to offer some highlights of what's coming to and going away from the streaming service in the following month. This email is the source of those ubiquitous "Everything That's Coming to Netflix In November!" articles, which never live up to their names because the emails never tried to provide a complete list. As a recipient of these media-focused emails, I tend to skim them and shake my head over the headlines they spark, then move on.
But I noticed something new in Wednesday's December update. New to me, that is -- Netflix has been including these rundowns since the March mail in mid-February. Yup, the company publishes several podcasts on the regular, and there's a growing selection of Netflix originals that have been paired with an audio show that basically discusses the video content.
Source Fool.com
