Is Mattel Stock a Buy?
Mattel (NASDAQ: MAT) is one of the top toy brands in the world, known for classic icons like Barbie and Hot Wheels. But its share price has fallen 67% over the last five years. Weak demand and bloated costs have weighed on the company's performance, but a new CEO took over in 2018 and has had success in stabilizing sales growth while stripping out unnecessary costs to improve profitability.
Before the COVID-19 crisis, the company's top brands were seeing improving sales trends. In 2019, Mattel managed to increase its market share during the fourth quarter, remaining the No. 1 global toy company, according to NPD Group.
Mattel faces a rough road ahead in 2020, but there are three reasons why Mattel should emerge from this crisis stronger and remain a compelling turnaround play.
Source Fool.com
