Is Kraft Heinz Stock in Trouble?
Kraft Heinz (NASDAQ: KHC) is a top food company in the world, but the business hasn't been doing well in recent years. It has struggled to grow, and investors have been unloading the stock, with Kraft's share price falling by 18% over the past 12 months. At the time of this writing, it's trading around its 52-week low.
Here's a look at some of the key problems facing Kraft today and what the business needs to do to turn things around.
There are many brands in Kraft's portfolio, but one that looked to have the potential to deliver some considerable growth in the years ahead was Lunchables, its pre-packaged lunch food. The company saw a big opportunity by offering them in school cafeterias, which it estimated could be a market worth $25 billion. That's massive when you consider that Kraft's annual sales typically hover around $26 billion to $27 billion. Growth hasn't been easy for the business lately, and selling Lunchables in school cafeterias could have been a huge opportunity.
Source Fool.com
