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Is It Too Late to Buy The Trade Desk Stock?


Since its IPO in 2016, The Trade Desk (NASDAQ: TTD) has turned every $100 invested into nearly $1,500. With that kind of performance behind it, some may wonder if it has anything left in the tank. After all, the shares are down over 50% this year.

However, despite the stock gyrations, The Trade Desk has a lot of room left to grow. And while it probably won't rise another 1,400% from here (that would make it a $300 billion company), it still has phenomenal upside. So let's look at The Trade Desk's prospects and see if now is a great time to establish a position in the stock.

The Trade Desk's software has become essential in the advertising world. The buy-side platform allows an ad purchaser (like a beverage or clothing company) to target consumers accurately. While some people believe this is an invasion of privacy, proponents argue that a fully customized ad environment increases the user experience.

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Source Fool.com

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