Is It Too Late to Buy Amazon Stock in 2024?
Amazon (NASDAQ: AMZN) investors are raking in the chips to kick off 2024. Thanks to the e-commerce and cloud giant's record closeout of 2023, the stock has been climbing higher. As of this writing, shares are already up 11% so far this year, and they're homing back in on all-time highs last reached in late 2021.
A key factor in Amazon's renewed success involves generating higher profitability, not just all-out growth like in the 2010s. There could be massive amounts of fuel left in the tank, but is it too late to buy the stock now?
Software-based business models (of which Amazon really has two, an e-commerce marketplace and public cloud services) are often called "infinitely scalable." Amazon has certainly demonstrated this seemingly "infinite" ability to keep selling more goods and services over time. It hauled in $575 billion in revenue in 2023, far and away above the other tech giants ( came in at second place with $386 billion in sales in the last reported 12-month period).
Source Fool.com
Apple Inc. Stock
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As a result the target price of 200 € shows a slightly positive potential of 11.04% compared to the current price of 180.12 € for Apple Inc..
