Is Cauliflower Rice the Next Big Driver for Chipotle?
Early last month, Chipotle Mexican Grill (NYSE: CMG) announced the latest addition to its menu -- cilantro lime cauliflower rice. The company's latest plant-based option combines riced cauliflower, cilantro, lime, and salt, which appeals to consumers on low-carb and paleo diets, as well as vegetarians and vegans. Early feedback for the limited-time offering has been encouraging, which might result in a permanent addition to the menu.
On this clip from Motley Fool Live recorded on Feb. 5, "The Wrap" host Jason Hall and Fool.com contributors Danny Vena and Brian Withers discussed CEO Brian Niccol's history of innovation, the company's impressive growth in digital sales, and whether a breakfast burrito could be in the offing.
Source Fool.com
