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Insider Watch: 3 CEOs Buying the Dip


Investors closely monitor insider buys, as they can give hints surrounding the long-term picture.

But it’s critical to note that insiders have a longer holding period than most, and many strict rules apply to their transactions.

Recently, CEOs of several companies – Church & Dwight CHD, Eli Lilly LLY, and Viatris VTRS – have made splashes, acquiring shares. Let’s take a closer look at the transactions for those interested in trading like the insiders.

CHD CEO Buys $500K Worth

Church & Dwight develops, manufactures, and markets a broad range of household, personal care, and specialty products. The CEO dove in near mid-August, purchasing roughly 5.5k CHD shares at an overall transaction cost of just over $500k.

As shown below, shares have outperformed big in 2025 so far, losing roughly 10%. Still, insiders have been busy buying the dip, with the green arrows circled in the chart representing net insider buying activity.

Zacks Investment Research
Image Source: Zacks Investment Research

LLY CEO Buys Post-Earnings Weakness

LLY shares have faced pressure in 2025 so far, down 5% overall and widely underperforming relative to the S&P 500. But shares have shown nice life off the post-earnings lows so far, with insiders also buying after selling all throughout the year.

As we can see below, net insider buying activity has finally shown up after a 2025 that was primarily packed with selling.

Zacks Investment Research
Image Source: Zacks Investment Research

VTRS Insiders Buy On Momentum

Viatris, a global healthcare company, boasts an extensive product portfolio that comprises more than a thousand approved molecules across a wide range of key therapeutic areas. CEO Scott Smith made a sizable purchase, acquiring 22k VTRS shares at an overall transaction cost of roughly $220k.

Like those above, VTRS shares have lagged the S&P 500 considerably in 2025, down roughly 12%. But as shown again, insiders have been busy scooping up shares at discounted levels.

Zacks Investment Research
Image Source: Zacks Investment Research

Bottom Line

Many investors closely monitor insider buys, seeking insights into the longer-term picture. The transactions shouldn’t be relied on for near-term performance, as insiders’ holding periods are longer than most, and many strict rules apply.

Rather, investors can see insider buys as an overall net positive concerning the longer-term outlook.

All large-cap stocks above – Church & Dwight CHD, Eli Lilly LLY, and Viatris VTRS – have seen their respective CEOs make purchases over the last month.  

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Eli Lilly and Company (LLY): Free Stock Analysis Report
 
Church & Dwight Co., Inc. (CHD): Free Stock Analysis Report
 
Viatris Inc. (VTRS): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research


Source Zacks-com

At Zacks, we are dedicated to independent investment research, helping investors succeed through tools like our Zacks Rank stock-rating system, which has averaged +23.89% annual returns since 1988. Founded on the discovery that earnings estimate revisions drive stock prices, we offer purely mathematical, unbiased ratings, along with additional innovations like the Price Response Indicator, Earnings ESP, and specialized rankings for mutual funds and ETFs.
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