In the Crowded SVOD Market, Netflix Is Still the Name to Beat
It faces an army of new competitors, but streaming giant Netflix (NASDAQ: NFLX) is still the first name consumers choose when picking a new on-demand video service. It's also the one they're least likely to cancel.
That's the takeaway from a recent survey conducted by television market research outfit Hub Research. In a survey of November's additions and subtractions of TV services among U.S. households, Hub found that 49% of consumers making a change to their mix added Netflix, by far the most common change. Likewise, November's least popular change was cancelling Netflix as only 5% of consumers surveyed said they made that choice.
Unsurprisingly, cable television -- traditional or virtual -- remains the least popular play.
Source Fool.com
