In 2009, Coca-Cola Made a Technological Innovation That Led to New Drinks in Its Portfolio. Kraft Heinz Hopes to Make the Same Breakthrough in 2024.
Early in his career, serial inventor Dean Kamen made a wheelchair that could climb stairs. While it never gained widespread adoption, he adapted this technology to launch his famous Segway transportation device in 2001.
After Segway's launch, Kamen began working on a project close to his heart: a water purification device for the developing world. But he needed help getting it distributed. Given its global reach, Coca-Cola was an ideal partner.
In exchange for getting the water purification device out there, Coca-Cola needed Kamen to help with a project of its own that it was working on. This led to the launch of the Coca-Cola Freestyle machine in 2009.
Source Fool.com
