Impossible Foods Launches Major Canadian Grocery and Home Delivery Alliance
Plant-based-meat maker Impossible Foods, continuing its market share race with its chief rival Beyond Meat (NASDAQ: BYND) and other faux meat manufacturers, announced Monday it has forged a new partnership with Canadian supermarket chain Sobeys. Owned by Empire Company Limited, Sobeys is the second-largest grocery retailer in Canada, with approximately 1,500 outlets, 600 of which will start carrying Impossible Burger this week.
The Impossible Burger plant-based patties will go on sale both on physical store shelves at Sobeys locations and through Sobeys' Voila grocery delivery service, according to the press release. Some of Sobeys' subsidiary brands, including Safeway, Foodland, IGA, and several others, will carry the meat-free burgers, too.
Image source: Impossible Foods.
Source Fool.com
