Hyatt Plans Major Openings Under Its "Independent Collection" Brands
Looking to increase its presence in popular destinations around the planet, Hyatt Hotels (NYSE: H) said today it's working on expanding its lineup of so-called "independent collection" brands. While several will be built in the U.S., most will be in other countries.
The three independent collection brands are Destination by Hyatt, the Unbound Collection by Hyatt, and the JdV by Hyatt (for Joie de Vivre). As is typical for these brands, the hotels each have their own specific focus and may be resorts as well.
Many are clearly aimed at the tourist trade, which sustained heavy losses during 2020 as governments closed down borders or otherwise restricted travel in response to the pandemic. The Hyatt press release notes, in somewhat florid language, that many of the new locations will be designed for "encouraging unique discovery of the local culture or history of the hotel's location, truly illustrating the spirit of these three distinct brands."
Source Fool.com
