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How to Invest in Digital Advertising

TheMotleyFool

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Think of all the free stuff we have access to. If someone from the 19th century showed up today, they'd marvel at the tools we can use at no cost: broadcast TV, radio, internet search, email, mapping and directions. This list goes on -- it's truly amazing.

How can we afford all of this?

There's an old saying in advertising: "If you're not paying for it, YOU are the product." And therein lies the rub. All of those things are free because you are served advertisements.

Source Fool.com

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