How the World's Fastest Man Could Unlock an Avalanche of Good News for This Crypto
Avalanche (CRYPTO: AVAX) may be one of the top 15 cryptos in the world by market capitalization, but it's always lacked a "killer app" that could bring it mainstream appeal. However, that could change this summer. The new Step App, which is being built on top of the Avalanche blockchain and is scheduled to be introduced later this year, has just partnered with legendary Olympic champion sprinter Usain Bolt. Together, they'll bring a new fitness-related blockchain gaming experience to the world.
The partnership between the world's fastest man and Step App could provide a catalyst for Avalanche by bringing more attention to this blockchain's potential to host gaming, non-fungible token (NFT), and metaverse projects. After all, there are hundreds of games and metaverse projects already within the Avalanche ecosystem, but many of them are not yet well-known to the public. And that's why Usain Bolt is so important -- he's such an iconic figure that he could end up having a halo effect on other Avalanche projects and encourage more developers to build on top of the platform.
Step App appears to be going after one of the hottest segments in blockchain gaming right now -- so-called move-to-earn. The best-known move-to-earn game is STEPN, which rewards users with crypto for walking, jogging, and running in the real world. STEPN burst onto the scene earlier this year and now has 3 million monthly active users worldwide. Once you buy a pair of digital NFT sneakers via the STEPN app, you can start earning crypto. It's easy to see the allure of such a game: You actually get paid to exercise. (Just imagine if your local gym paid you hard cold cash every time you completed a workout on the treadmill.)
Source Fool.com
