How the "Balloon Effect" Can Spark Business Growth
Co-founders Alex Lieberman and Austin Rief built Morning Brew from a dorm room project to the go-to source for millennials seeking business news in just six years.
The growth, according to Lieberman, was not linear. During his Jan. 16 appearance on Motley Fool Live, Lieberman and Motley Fool marketing manager Margaret Powell discussed a concept he calls the "balloon effect," and what it means for young companies looking to rapidly expand their reach.
Source Fool.com
