How an NFL Partnership Could Boost Electronic Arts' Mobile Game Business
Electronic Arts' (NASDAQ: EA) recent deal with the NFL was labeled as "the biggest and widest-reaching gaming agreement in NFL history." EA and the NFL have been partners going back to the early days of the Madden franchise in the 1990s. This new agreement will see one of EA's biggest titles expand to new genres and platforms.
One of these growth avenues will be new offerings for mobile players. EA's mobile business saw tremendous growth in the early part of the last decade, but over the last few years, it's been sliding.
That mobile business still has potential. Rachel Hoagland, the NFL Vice President of gaming, esports, and partnerships, revealed to NFL.com that the league has interest in a mobile game for Madden that is similar to SuperCell's Clash of Clans, a popular mobile strategy game that made $22 million in the month of May alone, according to Sensor Tower. Here's what this could mean for EA's mobile future.
Source Fool.com
