How Starbucks Corporation Makes Most of Its Money
Starbucks (NASDAQ: SBUX) has transformed the coffee-drinking experience in the United States, essentially Americanizing a cafe concept born in Italy and turning it into a global phenomenon.
The chain has become one of the biggest brands in the world, with 26,736 stores across 75 countries. In the U.S., Starbucks took coffeehouses and made them mainstream. It evolved a concept associated with ratty old couches and an offbeat clientele and made it something for everyone, with sleek furniture, Wi-Fi, and comfortable space to work or socialize.
Founder and chairman Howard Schultz built Starbucks with the goal of creating a third place for people in addition to work and home. He succeeded in doing that, and that's how it makes most of its money.
Source: Fool.com
Starbucks Corp. Stock
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With a target price of 103 € there is a positive potential of 42.44% for Starbucks Corp. compared to the current price of 72.31 €.
