How Shopify Is Creating Its Own Market
Starting a business is hard, and keeping it running is not easy either, only half of all businesses survive five years. The e-commerce platform company, Shopify (NYSE: SHOP), wants to change all that.
The company is focused on "reducing the learning curve" to start a business, and as a result, it is increasing the number of entrepreneurs. Recent data from Shopify suggests its merchants aren't just tech-savvy early adopters, it seems the company is succeeding on all fronts.
Tobi Lutke, Shopify's CEO, was interviewed by The Motley Fool's co-founder, Tom Gardner and talked about how the company is working to create more entrepreneurs.
Source: Fool.com
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