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How Lululemon’s New Loyalty Program Can Drive Incredible Growth

TheMotleyFool

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lululemon athletica (NASDAQ: LULU) began testing a loyalty program last year that could significantly pad the company's revenue growth. Management is slowly introducing it one city at a time, making tweaks along the way to find the right balance between price and reward.

The company started testing in Edmonton, where for a fee of more than $100, customers received several benefits, including products made exclusively for the program. Customers also have access to sweat classes and other curated events, in addition to personal development and free expedited shipping for online orders.

IMAGE SOURCE: GETTY IMAGES.

Source Fool.com

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