How Good Has MCD Stock Actually Been?
No one denies fast food restaurant chain McDonald's (NYSE: MCD) offers consumers an affordable eating experience. Sometimes, however, that's still not enough. As CEO Chris Kempczinski commented during November's third-quarter earnings conference call, "We continue to see a bifurcated consumer base with traffic from lower-income consumers declining nearly double digits in the third quarter." He reminded investors, "it's a trend that's persisted for nearly two years."
And this dynamic raises an important question for investors: How much have the money struggles being faced by a key segment of McDonald's customer base adversely impacted this company's stock?
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Source Fool.com
