How Dunkin' Donuts Has Changed in the Past Year
For decades, Dunkin' Brands' (NASDAQ: DNKN) Dunkin' Donuts had a shockingly simple menu. The company sold coffee, doughnuts, and not much else.
That began changing in the 1990s. The chain's menu expanded with everything from bagels and breakfast sandwiches to soups, apple pie, and more. At one point, the company even offered pizza as part of its seemingly endless efforts to draw in larger crowds.
For the past year, however, Dunkin' has changed its strategy. The chain, which has expanded its coffee and beverage offerings, has decided to simplify its menu. That's part of an overall plan designed to streamline service, focus on beverages, and use technology to improve the customer experience.
Source: Fool.com
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