How Apple Could Accelerate Facebook's Social Commerce
Facebook (NASDAQ: FB) updated its advertisers earlier this month, noting that changes to Apple's (NASDAQ: AAPL) iOS caused it to underreport ad conversions by about 15%. Apple added new privacy settings in April, requiring users to opt in to share data across applications and the web. As a result, it's now more difficult for Facebook to directly attribute an ad impression with an e-commerce transaction or app download.
But one way that advertisers could get better conversion data is if the conversions took place directly on Facebook.
Facebook Shops. Image source: Facebook.
Source Fool.com
