How Activision Is Adapting to New Competition
The video game industry has always been intensely competitive, but in recent years, new game formats such as mobile and free-to-play have shifted the landscape. Traditionally, companies would focus on selling games for consoles and charge as much as $60 upfront. Today, one of the most popular games in the world is Fortnite, which is completely free to play.
Some game publishers, such as Take-Two Interactive, have been slow to adapt. The company has extraordinary game franchises but little progress to show in mobile gaming or esports.
Activision Blizzard (NASDAQ: ATVI) is an example of a video game company that has done a great job expanding into the new frontier of gaming. The publisher of Call of Duty and World of Warcraft now has leading titles in mobile, free-to-play, and console gaming.
Source Fool.com
