Honda Sharpens Its All-New 2018 Accord to Steal SUV Sales
Honda (NYSE: HMC) said that its all-new 2018 Accord sedan officially went on sale in the U.S. on Wednesday. The all-new Accord is a major evolution of Honda's mainstay sedan: In some ways, it's more like a German luxury car than like the bread-and-butter Accords of the past.
But it arrives as sales for the entire midsize sedan segment have been shrinking. Is it doomed to decline, or will the rethought Accord be enough to tempt buyers intent on SUVs?
In an effort to tempt buyers away from the crossover SUVs that have become so popular, Honda took the Accord in an edgier direction. Hondas have always been thought of as a bit more fun to drive than the equivalent models from rival Toyota (NYSE: TM), but Accords before this one were still, to some extent, utilitarian.
Source: Fool.com
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