Holiday Marketing Tricks: The Irresistible Allure of "Treat Yourself"

In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp bring you a December warning at least as important as the one given by Jacob Marley: Beware! Advertising gurus and marketing maestros have peered into your psyche and they know how to make you buy. And buy. And buy more. And every year, when shopping season arrives, they pull out every tool in their arsenal.

One idea that has grown more popular with retailers is "giving yourself a gift." (They may like it, but it topped David Gardner's 2017 list of pet peeves last month on the Rule Breaker Investing podcast.) Whether it's properly in the spirit of the season or not, based on the way they advertise to us, there's an awful lot of "gift conversion" happening at this time of year.

A full transcript follows the video.

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Source: Fool.com