Here's Why Sonos Customers Were Angry About Plans to End Product Updates
Sonos (NASDAQ: SONO) sure has a funny way of showing customer appreciation, as it manages to anger them at every turn.
After riling everyone up over its trade-in program for first-generation wireless speaker equipment that required customers to "brick" the old stuff by launching a self-destruct mechanism that renders the devices inoperable forever, Sonos caused the mob to grab their torches and pitchforks again by announcing support for legacy components was coming to an end.
Although the trade-in program hubbub seemed much ado about nothing, the latest kerfuffle was a master class in how to alienate your customer base. The tech support plans Sonos unveiled contained something to upset old and new customers alike.
Source Fool.com
