Here’s Why Activision Blizzard and Take-Two Are So Interested in Remakes of Old Games
As the video game industry prepares for a new generation of gaming consoles launching later this year, Activision Blizzard (NASDAQ: ATVI) and Take-Two Interactive (NASDAQ: TTWO) have been dipping back into the old library to pad sales. Activision Blizzard recently released Call of Duty: Modern Warfare 2, originally released in 2009 and remastered for current game systems. It reportedly sold 3.4 million units.
Releasing remastered versions of older games is not new. Game companies have been doing this for years. Most don't really move the needle for the big game companies, but occasionally, one emerges on the best-seller charts. For example, Final Fantasy VII Remake from Square Enix was the seventh best-selling console title in May, according to Nielsen's SuperData.
While rereleases don't typically generate as much revenue as a new Call of Duty or Red Dead Redemption title, there are good business reasons to do them. Here are the upcoming remakes from Activision and Take-Two, and why it makes business sense.
Source Fool.com
