Here's When Lucid Motors Will Launch Its $70,000 Air Sedan
As Lucid Motors continues to work toward closing its merger with special-purpose acquisition company (SPAC) Churchill Capital IV (NYSE: CCIV), the company has been ramping up media appearances in order to build brand awareness. The latest interview was with the BBC, and CEO Peter Rawlinson discussed the forthcoming launch of the Lucid Air Dream Edition, which will start at around $169,000 (before federal tax credits). Lucid plans to replicate Tesla's go-to-market strategy, starting at high price points in order to recoup its investments faster while slowly working its way downmarket to offer more affordable cars.
Here's when Lucid plans to launch the $70,000 (after federal tax credits) version of the Air.
Image source: Lucid Motors.
Source Fool.com
