Here's What Kohl's Is Doing to Drive Sales
Kohl's (NYSE: KSS) saw comparable-store sales drop by 2.9% in its second quarter. That's a disappointing drop, but CEO Michelle Gass tried to spin the news in a positive way in her remarks during the Q2 earnings call with investors.
"We are pleased to report that our business strengthened as we progressed through the second quarter," she said. "Comparable sales were better than the first quarter and improved during the period, turning positive during the last six weeks of the second quarter with a 1% growth. This positive trend has continued into August, driven by a successful start to the back-to-school season."
That's an upbeat way to sell investors on a lousy quarter, but it's also a sign that the company may be turning a corner. It has been, and will continue to be, a bumpy road for the retailer, but Gass has been making a lot of changes that may lead sales higher.
Source Fool.com
