Here's How Starbucks' Rebound Plan Might Go Wrong
Starbucks (NASDAQ: SBUX) has a new rebound plan. Just a few months after outgoing CEO Howard Schultz said that management had some ideas to "reinvent the company," investors now have clarity on those initiatives.
The coffee titan just outlined a three-year recovery plan that aims to push annual sales growth to as high as 12% while boosting profitability. Those targets represent increases from the prior outlook executives had issued.
That raises the risk that Starbucks will miss them, especially if economic growth keeps slowing. The goals also assume the chain can pivot to a new operating model without alienating too many of its core customers.
Source Fool.com
