Here's How Much Cord-Cutting Consumers Did Last Quarter
The good news for the cable industry is that, in the second quarter, the pace of cord-cutting in the U.S. slowed from the first quarter's brisk rate. The bad news? Consumers are still canceling their traditional pay-TV service in droves.
The nation's six most prolific cable TV giants shed another net 1.5 million paying customers from April through June. That may be less than their attrition of 2.3 million in the first quarter, but the industry clearly has work to do if it's going to stop the bleeding.
The trend is hardly new. Indeed, the industry has been on this trajectory for years. In 2014, there were just over 100 million U.S. households paying for cable TV, but according to estimates from the analysts at eMarketer, 2020 will end with less than 83 million of them, and by 2023, their numbers will have been whittled down to less than 73 million.
Source Fool.com
