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Here's How Much Altria Has Lost on Its Cronos Investment


For years, marijuana has been Wall Street's hottest investment opportunity. Wall Street projections have suggested that worldwide weed sales could grow somewhere between fivefold and 18-fold over the next decade, with the loftiest estimate implying that $200 billion in annual global sales may be possible. These estimates, along with the sheer size of the black market, have proven to be more than enough to get investors, and cannabis companies, excited about the future.

Beginning in 2018, merger and acquisition (M&A) activity, and outside investment into the North American marijuana industry, really began to pick up. We started to see M&A deals among Canadian growers, followed by combinations of U.S.-focused multistate operators. We even had brand-name businesses drop quite a bit of green into the cannabis space.

Image source: Getty Images.

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Source Fool.com

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