Harley-Davidson (HOG) Q2 Revenue Up 19%
Harley-Davidson (NYSE:HOG), the storied American motorcycle manufacturer, reported its Q2 2025 results on July 30, 2025. The most important news from the release was the company's revenue beat, with GAAP sales reaching $1,307 million—well ahead of the $1,099 million analyst consensus. However, earnings per share (GAAP) fell short at $0.88, under the expected $0.96. Year-over-year, most core metrics showed steep declines: revenue dropped 19%, operating income slid 53%, and earnings per share were down 46%. While the revenue performance was stronger than anticipated, margins contracted and the bottom line disappointed. Management offered no full-year guidance, citing uncertainty with global tariffs and continued weakness in demand for discretionary goods. The quarter reflected short-term pressures.
Source: Analyst estimates for the quarter provided by FactSet.
Harley-Davidson manufactures heavyweight motorcycles known for their distinctive style, sound, and brand image. It also operates Harley-Davidson Financial Services, which offers financing and insurance, and LiveWire, its electric motorcycle business. The company's global presence is supported by a widespread dealer network and a robust lifestyle brand.
Source Fool.com
