Google's Latest Attempt to Fight Back Against Amazon
Amazon (NASDAQ: AMZN) has been stealing away Google's most valuable searches over the last several years. More product searches begin on Amazon.com than the search engine owned by Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). And with the surge in e-commerce over the last few months, that disparity may be getting bigger.
In order to combat the growing popularity of product searches on Amazon, Google's offering brands and retailers free listings on its main search results. The move follows the decision in April to allow free listings on its Google Shopping tab. The company said it saw an increase in both clicks and impressions after the change.
The move makes Google a more robust product search engine by reducing the pay-to-play impact on its search results. That should produce a better user experience, leading to greater engagement with Google's search engine.
Source Fool.com
