Google Is Testing an Apple Arcade Competitor
Apple (NASDAQ: AAPL) announced an all-you-can-play mobile game subscription at its big event earlier this year, where it also announced details for Apple News+ and Apple TV+. Shortly after the event, I said it could be Apple's most important subscription service of the three announcements.
With declining app downloads per device and a growing reliance on services, Apple needs to cannibalize ad-supported games that more often share revenue with Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google than with Apple. Furthermore, Apple Arcade, with its exclusive titles, has a strong potential to lock consumers into Apple's ecosystem.
It seems Google likes the idea of an app buffet, and it's testing Play Pass, a $4.99-per-month app and game subscription for Android. The service promises to let subscribers "Explore a curated catalog spanning puzzle games to premium music apps and everything in between. From action hits to puzzles and fitness trackers, with Google Play Pass you unlock access to hundreds of premium apps and games without ads, download fees or in-app purchases," according to leaked screenshots provided to Android Police.
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