Google Follows Apple Down the Path to Greater Online Privacy
Apple (NASDAQ: AAPL) caused a stir last year when it announced that iOS 14, the latest operating system for its mobile devices, would receive an update asking users to opt into device activity tracking.
Because many developers and marketers rely on the ability to track app activity (using software called "cookies"), Apple's snap-of-the-fingers is a serious risk for many tech businesses. They'll need to adapt or risk getting wiped out, since its widely expected most iOS users will decline to have their device usage tracked.
Following on Apple's heels, Alphabet's (NASDAQ: GOOGL)(NASDAQ: GOOG) Google recently announced it will stop using activity tracking once cookies have been phased out.
Source Fool.com
