Funko's Growth Strategy Is Working ... for Now
You may not have heard of Funko (NASDAQ: FNKO), but there's a good chance you have seen its collectible toys. Funko is the maker of the Pop! toys featuring pop culture icons from TV and movies in cute toy form on small pedestals.
Funko's sales have taken off, and its stock price has swelled since it went public in November 2017. The company's financial momentum shows no near-term signs of exhaustion, but can Funko translate its hit toy into a lasting brand?
Funko's business involves licensing popular intellectual property from TV, movies, video games, and pop culture and translating those cultural icons into cute toys. While the company sells a variety of products including apparel, plush toys, and handbags, its most popular item by far is its Pop! toy series. In 2018, the Pop! brand accounted for 76% of Funko's sales, up from 70% in 2017.
Source Fool.com
