Forget Apple. These 5 Stocks Are a Better Bet on New Digital Data Privacy Standards
During its annual Worldwide Developers Conference in June, Apple (NASDAQ: AAPL) management announced a major change was coming: Device users will be prompted to opt into Identity for Advertisers (IDFA) when opening an application. The change is to go into effect in early 2021, buying app developers and advertisers time to adjust -- but the change nonetheless upends a primary (and controversial) way businesses monetize their wares and advertisers track the efficacy of their marketing. Alphabet is expected to follow suit and implement similar changes to its Android mobile operating system.
However, this doesn't mean digital ad tracking is dead. Apple will allow for the collection of data, although device- and user-specific data won't be revealed. The coming changes will also alter behavior at technology firms and alter the way digital content gets monetized.
This could open the door to growth for those players developing viable alternatives to personal data collection and tracking. Five companies doing just that might be worth a look. They are: Magnite (NASDAQ: MGNI), LiveRamp Holdings (NYSE: RAMP), The Trade Desk (NASDAQ: TTD), salesforce.com (NYSE: CRM), and Adobe (NASDAQ: ADBE). Here's why these stocks are a better bet for dealing with new digital data privacy standards.
Source Fool.com
