Ford's Problem in Europe: Not Enough Fiestas
Ford Motor Company (NYSE: F) said that its sales in Europe fell 2.4% in August, as tight supplies of the all-new Fiesta once again offset good year-over-year gains for its smaller SUVs.
Year to date, Ford's sales in Europe are still up about 2% from the same period last year.
Ford sold about 73,100 vehicles in August in the 20 Western and Central European markets that it considers its primary market in Europe (the "Euro 20," in Ford's lingo). That was down 2.4%, or about 1,800 vehicles, from its total in August 2016. The decline dropped Ford's market share in the region by about 10 basis points from a year ago, to 7.1% for the month.
Source: Fool.com
Ford Motor Co. Stock
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