Five Below Tries to Fend Off Amazon by Showing It Has Game(s)
It's sounds pretty unusual, though not outright outlandish. Value-oriented "fun" retailer Five Below (NASDAQ: FIVE) is introducing esports game-play at a handful of stores beginning next year. If all goes well, more of the company's 850-plus locations will be adding 3,000-square-feet localhost spaces connected to their stores.
Details of the initiative are still scant, like how Five Below's gaming infrastructure partner, Nerd Street Gamers, will staff, manage, and promote these spaces -- particularly if the plan is to schedule regularly occurring esports events. It's also unclear where the densely stocked stores will find space for an esports venue without accessing added retail space.
Still, the company deserves kudos for thinking outside the box. Other retailers would be wise to embrace the same idea and offer their own spin on entertainment, even if just to underscore the point that e-commerce giant Amazon.com (NASDAQ: AMZN) can't do the same via the internet.
Source Fool.com
