Finally, Ford Prepares to Double Down in China
Half a decade ago, one of Ford Motor Co.'s (NYSE: F) sources of growth was the exploding Chinese automotive market. Between 2012 and 2015 Ford posted strong annual sales gains there, and Chinese consumers more recently have gravitated toward its luxury Lincoln lineup. However, over the past two years, as you can see on the chart below, the automaker's growth story has fizzled.
Data source: Monthly Ford China sales press releases. Graphic source: author.
The good news? Management recognizes the issue, and has laid out a plan to reignite sales in what should still be a pillar of revenue growth for Ford.
Source: Fool.com
Ford Motor Co. Stock
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